EVER & OAK
We helped to launch Bauer's "Women's Movement" campaign in 2018 with a spot featuring professional women hockey players. In 2019, we've followed it up with this second installment focused on younger girls learning to love the game. With only organic reach, the spot had over 3.5 million views and was shared tens of thousands of times on social networks in its first weeks after its posting. Seeing its popularity Bauer re-purposed it as a broadcast spot to run during the 2019 NHL Playoffs.
BAUER HOCKEY | WOMEN'S MOVEMENT 2019 - "JEWELRY"
Creative Director: Josh Caplan
Director/Producer: Douglas Sullivan
Dir. Photography: Matthew Macomber
Editorial/VFX/Color: Douglas Sullivan
©2019 EVER & OAK