When Bank of America/Merrill Lynch was looking to extend a successful print campaign, their digital agency asked us to bring the still photographs and flat layouts used in the ads to life as looping animated videos. These images are the same seen in the print campaign, with subtle motion added to enhance them. The loops were played in the bank's London headquarters and as in-flight pre-roll advertising.

BANK OF AMERICA  |  ANIMATED STILLS

PROJECT INFO

Agency: DigitasLBi

Category: Finance

Agency Producer: Anna Prebludas

Animation: Douglas Sullivan

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