This Hatch Award-winning series picked up features in AdWeek, Buzzfeed, Mashable and more. The campaign was originally conceived as a series of handcrafted 6-second looping social media Vines, but the following year we were asked to re-purpose the footage and extend three of our favorites into 15-second spots. To achieve this meant not just extending the running time, but extending the original square frame with digital effects and creating new shots. The results are shown above along with a "behind the scenes" featurette showing how the original pieces were produced.
TIDE | HALLOWEEN
Agency: Digitas Boston
Agency Producer: Anna Prebludas
Director/Producer: Douglas Sullivan
Propmaster: Kurt Jansson