EVER & OAK

We helped to launch Bauer's "Women's Movement" campaign in 2018 with a spot featuring professional women hockey players. In 2019, we've followed it up with this second installment focused on younger girls learning to love the game. With only organic reach, the spot had over 3.5 million views and was shared tens of thousands of times on social networks in its first weeks after its posting. Seeing its popularity Bauer re-purposed it as a broadcast spot to run during the 2019 NHL Playoffs.

BAUER HOCKEY  |  WOMEN'S MOVEMENT 2019 - "JEWELRY"

PROJECT INFO

Category: Sports/Retail

Creative Director: Josh Caplan

Director/Producer: Douglas Sullivan

Dir. Photography: Matthew Macomber

Editorial/VFX/Color: Douglas Sullivan

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